Who knew a gift guide could actually get you? With Marshalls Presents: “It’s Giving Gifts!”, we turned holiday gifting into a culture-forward laugh — using hyper-specific humor, celebrity best-friend energy, and shoppable inspiration to prove Marshalls has gifts that say “I see you.” Because in a season full of noise, the right gift shouldn’t be generic — it should be personal.
Co-created with Matt Rogers and Bowen Yang, the social videos leaned into their unmistakable voice and hyper-specific humor—launching Marshalls straight into culture, not just the holiday feed.
The campaign seamlessly converted cultural buzz into commerce—driving shoppers into stores while fueling record-breaking engagement and sales through the custom eComm shop.
Campaign synopsis