Shining a light on immunocompromised Americans left vulnerable post-COVID-19, this powerful, heartfelt campaign showed they are not forgotten. AstraZeneca offered a solution that empowered them to live with confidence and security.
Case Film
:60 TVC in collaboration with Jeff’s “Crazy Heart” director, Scott Cooper, and music by T-Bone Burnett.
I had the honor of interviewing for this testimonial featured on UpTheAntibodies.com
An open letter from Jeff paired with a custom NYT crossword puzzle created awareness and drove people to UpTheAntibodies.com
Campaign Synopsis