Who knew asthma education could be a laugh? With the AstraZeneca Lung Story Short content series, we made sense of e-asthma using humor and brevity to clarify the complexities of e-asthma. This fresh approach proved that better understanding (and treatment) is just a punchline away.
Go ahead. Try not to laugh at video 1
I dare you not to laugh at video 2
I double dog dare you not to laugh at video 3
Campaign Synopsis